FREE TOY INSIDE! FREE TOY INSIDE! INDIANA JONES ADVENTURE SPOON

My friend got a surprise in his box of Frosted Flakes. It was a genuine honest-to-goodness Indiana Jones Adventure Spoon. He pulled it out and made his own onomatopoetic dun-da-dun-da Indiana Jones theme music as he showed off his new toy/eating utensil.

For those that might be interested, the Indiana Jones Adventure Spoon is a gray plastic LED device with the Jones logo that is attached to a removable dishwasher safe spoon. When you push a button on the spoon the colored LED lights up and illuminates what you are eating. The spoon is equipped with either a red, yellow, or green LED. The curve of the spoon is engraved. If you get a green LED, your spoon is engraved with an alien head. The red one has a spider etched into it. And, best of all, the yellow spoon has a skull. I have no doubt that nothing enhances the breakfast experience more than a spider, alien or skull. Breakfast is no longer a meal, but an experience; and this spoon makes breakfast an adventure!

It hasn't been since I was a child that I have gotten excited about a toy in a box of cereal. I had nearly concluded that the cereal box toy was a lost art. Even though I occasionally ate sugared cereals such as Cinnamon Toast Crunch through college, I don't recall finding any toy in the last fifteen years. Before that, during my elementary school years, I do recollect finding Nintendo stickers, spiders that crawled down the wall, Flintstones removable tattoos, little race cars, and even a music disc in cereal boxes. I remember begging my mom to buy a certain box of cereal because it had a free toy and engaging in the unhygienic practice of reaching my hand down into the cereal box to obtain the free toy inside.

As my experience would suggest, I admit that most breakfast cereal toys are lame marketing gimmicks designed to steal the attention of the Sesame Street set. Yet, I do believe that there is something different about the Indiana Jones Adventure Spoon. Just the design and the should pique the curiosity of kids and adults and lets them remember the thrill of seeing the movies and help instill in them a desire to go off on their own adventures. I'm not alone in thinking this. I did some internet searching and found a number of people who have been influenced by the spoon.

One guy claims to have gotten a job because of the Adventure Spoon.
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One person on Yahoo Answers wants to know who holds the power of the Adventure Spoon.
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Kevin Tuccio wrote extensively about his Spoon and posted some high resolution pictures.
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Finally, and most importantly, there are two kids who have made videos about the spoon and posted them on YouTube. Their production values are questionable, but the videos show that the spoon is doing that Spielberg and Lucas probably intended, giving kids the desire to make their own movies and engage in their own fantasy. Both of these major film producers became inspired after watching adventure and sci-fi serials in their youth, and now there is evidence that they are inspiring the next generation of creative film makers.

The Curse of the Indiana Jones Adventure Spoon