I prefer P.C.'s to Macs because I don't want to deal with proprietary hardware and finagle with digital rights management. Yet some people really, really hate Macs. Chris Brooker is one of them:
Macs are glorified Fisher-Price activity centres for adults; computers for scaredy cats too nervous to learn how proper computers work; computers for people who earnestly believe in feng shui... ...
Ultimately the [Apple] campaign's biggest flaw is that it perpetuates the notion that consumers somehow "define themselves" with the technology they choose. If you truly believe you need to pick a mobile phone that "says something" about your personality, don't bother. You don't have a personality. A mental illness, maybe - but not a personality.
For the record, I would get a Mac if I were a professional video or photo editor. I might also consider a Mac if I was purchasing something for a computer illiterate person who only wanted to surf the web and type documents (To get to Google, click on the gigantic compass). In every other scenario, I tend to side with Chris.