I just read the word gruenization on a blog post today. I couldn't quite figure out the meaning of this word, and it wasn't in any of the dictionaries that I examined. Later, I did a simple Google search for the word gruen and the results turned up something called the "Gruen Transer." Wikipedia defines the effect as "the moment when consumers respond to "scripted disorientation" cues in the environment." Specifically, it has to do with that confusing feeling that you get when you enter certain shopping environments.
Link
Gruen Transfer - Wikipedia
Thursday, November 26, 2009
WOTD: Gruenization
Wednesday, November 25, 2009
RULES OF JAPAN #1: Obey Hello Kitty
Monday, November 23, 2009
MAD MERCHANDISE OF JAPAN #4: The Alien Shrine of Nagakute

The center of all life in the quiet Nagoya suburb of Nagakute, Japan is the Apita department store. For no apparent reason, the third floor hosts an alien (from the Aliens saga) guarded by defunct Coke and candy machines.
If you've got a story as to why this is here, please leave it in the comments section. By the way, I once found a giant paper mache ET in the upstairs of a Japanese truck stop.
MAD MERCHANDISE OF JAPAN #3: PET BEETLES

The kabutomushi, also known as the Japanese rhinocerus beetle, is a popular pet in Japan. When wandering around downtown Nagoya a few months ago, I found a little shop that sold only beetles. Inside the store some of the beetles were larger than my hand, and they sold for up to ¥20,000 ($200). The shop clerk refused to allow me to take pictures inside, so I snapped a picture of the shopfront.
MAD MERCHANDISE OF JAPAN #2: Godzilla Plastic Food

Takayama, Japan, located in Gifu prefecture, is famous for the beauty of the Miyagawa River, its quaint narrow streets, and its exciting festivals. A niche industry that thrives in this four hundred year old community is Japan's plastic food market. Nearly all Japanese restaurants display plastic food outside of their stores in order to entice those that pass by. I can tell that the folks that make the plastic food get a little bored with the same old noodles and rice.


